The Ad Autopsy Kit — Vishal Joshi

The diagnosis

Original CTR vs Diagnosed CTR.

Five real ads. What they were actually getting versus what the audit predicted.

The thinking

Framework in action.

Every video on admasterjojo is this framework running on a real ad. Publicly. Before this kit existed.

The framework

10 signals. Every one
anchored in science.

Not aesthetic opinions. Documented mechanisms of how the human brain processes advertising. Each signal scores something specific and tells you exactly what it is costing you.

01
Selective Attention
The Interrupt
The brain filters 11 million bits of input per second and consciously registers 40. Does this creative force the brain to stop — or pass through completely unregistered?
02
Affective Priming
The Opening Emotion
Emotion fires 150 milliseconds before language. What does the viewer feel before they read a single word — and is that emotion moving them toward the product or away?
03
Self-Concept Theory
The Mirror
People do not buy products. They buy versions of themselves. Does this creative speak to a specific identity — or just a demographic?
04
Cognitive Recognition
The Truth
A sharp insight triggers dopamine release and immediate trust. Is the truth in this ad proprietary — or can any competitor run it by swapping their logo?
05
Zeigarnik Effect
The Open Loop
The brain has a deep compulsion toward closure. Does this creative open a genuine cognitive loop the viewer must close — or is it declarative and instantly forgettable?
06
Attentional Flow
The Eye Path
The eye follows a hierarchy determined by size, contrast and position. Does that sequence match the persuasion order — or is the creative working against itself?
07
Approach Motivation
The Pull
Desire is not need. Does this creative make the viewer want the product — or just understand it? Does reward anticipation activate before they finish reading?
08
Processing Fluency
The Weight
Working memory holds 3 to 4 pieces of information at scroll speed. Is the copy asking for more than the brain can hold — causing avoidance before conversion?
09
Credibility Assessment
The Proof
Every claim triggers an automatic credibility check. Are claims specific enough to be believed — or generic enough to be dismissed before the viewer is conscious of it?
10
Brand Imprint
The Ownership
Remove the logo. Does the brand still exist in the frame? A creative with no imprint could belong to any competitor. One with strong imprint is completely ownable.

The transformation

Diagnosis is the first step
towards transformation.

Once the kit did its job, we acted. Here is how:

SuperYou Pro

Before

After

Köppen

Before

After

IKEA India

Before

After

Groww

Before

After

Aisle

Before

After

Our promise to you

Buy once.
Get everything. Forever.

This is not a product that gets outdated. It is a framework built on human psychology. Every improvement we make is yours automatically.

♾️

Lifetime Updates — Automatically

Every time we improve the prompts, add new brand audits or update the benchmark data — you get it. No new purchase. No upgrade fee. Automatic.

🧠

The Framework Never Goes Stale

Meta changes its algorithm. Creative formats change. Human psychology does not. The mechanisms this framework is built on are permanent — not platform trends that expire in six months.

📈

New Audits Added Over Time

We are actively auditing new brands and new categories. Every new audit we publish gets added to the kit. All buyers get every one of them at no extra charge.

⏳

Price Goes Up After 50 Purchases

This kit is currently at an Early Bird price. It increases after the first 50 purchases. The price you pay today is locked in permanently.

The proof

Real campaigns.
Real numbers.

These are actual CTR results from campaigns diagnosed using this exact framework.

What's inside

Everything you need.
Nothing you do not.

→
The Creative Audit Prompt
5-step performance diagnosis. Strategic layer, executional layer, business impact, public summary and caption metrics. Colour coded signals throughout.
→
The Psychological Audit Prompt
10 psychological signals scored out of 100. Evaluates your creative against documented mechanisms of human behaviour. The gap between your ad and the benchmark is your brief.
→
Meta India Benchmark Data
CTR ranges by objective across four performance tiers. Know what your number actually means before you judge it.
→
Scoring Reference Sheet
What every signal means for your CAC. What each score costs you in attention, desire or trust. Written for founders not creatives.
→
4 Real Brand Audits
SuperYou, Aisle, IKEA, WHOOP. Full comparative diagnoses with before and after. See exactly how the framework thinks before you run it on your own ads.
→
Full Walkthrough Video
End-to-end demonstration on a real ad. Watch once before your first audit.
→
All Future Updates — Free
Every new audit, every prompt improvement, every benchmark update. Yours automatically. Forever.

Stop guessing. Start diagnosing.

Your ads have a diagnosis.
This kit finds it.

The Ad Autopsy Kit

by Vishal Joshi — Writturns

₹4,599 One time — Instant access Price goes up after 50 purchases. No exceptions.

—The Creative Audit Prompt
—The Psychological Audit Prompt
—Meta India Benchmark Data
—Scoring Reference Sheet
—4 Real Brand Audits with before and after
—Full Walkthrough Video
—All Future Updates — Free

Get the Ad Autopsy Kit

FAQ

Questions.

No. The prompts do the thinking. You provide the context inputs, upload your ad and read the output. The scoring reference sheet explains what every signal means in plain English. If you can read a dashboard you can use this kit.
Claude Sonnet 4.6 or above. Built specifically for Claude's image analysis capability. Do not use it on ChatGPT — the output is structurally weaker on the signals that matter most.
Unlimited. One purchase. The prompts are yours to use on as many creatives as you want. Run each campaign in a fresh Claude conversation for the most accurate output — no more than 30 ads per session.
No tool can guarantee a performance outcome. What this kit guarantees is clarity — you will know exactly what is broken in your creative and what to fix first. The prompts do the autopsy. You have to do the surgery.
The psychological mechanisms are universal. Human psychology does not change between markets. The CTR benchmarks are calibrated for India. If you are running ads internationally the audit framework applies completely.

Stop wasting 70% of your ad budget on creatives that were broken before you launched them.

Original CTR vs Diagnosed CTR.

Framework in action.

10 signals. Every oneanchored in science.

Diagnosis is the first steptowards transformation.

Buy once.Get everything. Forever.

Real campaigns.Real numbers.

Everything you need.Nothing you do not.

Your ads have a diagnosis.This kit finds it.

Questions.

10 signals. Every one
anchored in science.

Diagnosis is the first step
towards transformation.

Buy once.
Get everything. Forever.

Real campaigns.
Real numbers.

Everything you need.
Nothing you do not.

Your ads have a diagnosis.
This kit finds it.